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In this episode of the Product Life podcast, we sit down with Ethan, the co-founder and CEO of Green Valley Nutrition, a small business that is changing the game in the CBD industry. Ethan and his wife started the business to address their own health issues and have since helped thousands of customers improve their quality of life through personalized care and high-quality CBD products. Ethan shares his journey of starting a business in an unregulated market, their proprietary extraction methods, and their commitment to quality control and sustainability. He also talks about the challenges of selling CBD products in today's market and their efforts to partner with national accounts. Join us as we learn about the healing power of CBD and how Green Valley Nutrition is setting a new standard for excellence in the industry. Whether you're a consumer or a business owner, this episode is a must-listen for anyone interested in natural relief and functional lifestyle change.
I am co-founder & CEO of a small business focused on using CBD as a catalyst for functional lifestyle change. My wife and I started this business together out of our own need for natural anti-inflammatory medicine. Having battled with the limitations of life due to our own health problems, we know that CBD can help quiet the noise of mental and physical disability.
Since 2017, we have helped thousands of customers improve their quality of life by providing personalized care for individuals suffering from inflammation, anxiety, sleep disorders, and chronic pain. We are setting a new standard of excellent in a largely unregulated marketplace, as everything we do is of the utmost quality from our proprietary extraction methods to our final product quality control mechanisms. All of our products are independently lab verified, THC-free, and sustainably, locally sourced. This means that our products are safe for everyone- from military personnel to pets to children.
Due to the nature of our business, we are currently unable to sell products on Amazon. However, we are in communication with Wal Mart and other national accounts, and I think this would be an excellent opportunity to highlight our unique value propositions to a wider audience of people who are searching for natural relief. We have been featured on a number of podcast channels recently and we’ve found our audience to be very accepting of our story and mission during a time when so many people are looking to improve their quality of life.
Apurv Sibal is the host of the podcast ""The Product Life,"" which explores the world of products and innovation. As a seasoned product manager and entrepreneur, Apurv brings a wealth of knowledge and experience to the show, sharing insights and interviews with industry leaders about the latest trends, challenges, and best practices in product development and selling. Throughout the podcast, Apurv delves into a variety of topics, including product strategy, design thinking, user research, agile methodologies, and more. He also interviews guests who are experts in their field and have valuable perspective to share on the product development process.
Apurv : So, introducing Ethan, the co-founder and CEO of Green Valley Nutrition, a CBD company dedicated to improving the quality of life through natural anti-inflammatory medicine. Their products are of the utmost quality, independently lab-verified, THC-free, and sustainably sourced. Thank you so much, Ethan, for joining us today.
Ethan : Yeah, absolutely. Thank you for having me here.
Apurv : Can you tell us more about your personal experience with CBD and how it led you to start Green Valley Nutrition?
Ethan : Absolutely. When I was 13 years old, I started suffering from motor tics, neurological symptoms, OCD, and severe anxiety, all associated with brain inflammation or Encephalitis. It wasn't until about 10 years later that I realized what the cause of this was, which is a neurological disorder called pandas. It's a pediatric autoimmune neurological disorder associated with strep. It's a mouthful, but essentially it was a strep infection that triggered an unusual antibody response that caused brain inflammation. So, I battled with that for a long time, going down the conventional pharmaceutical path, trying to find anything that would give me some relief from my symptoms. In essence, cannabis was the only thing that gave me some real relief. But as time went on, I needed a solution that didn't involve smoking or being high, and CBD was exactly that for me. CBD gave me the relief I needed to take a step back, take a deep breath, refocus, and channel my energy into a constructive outlet. When I was at the time, this was 2016, and in Virginia, there was really no quality CBD around at all. So, you either had to source it from out of state or purchase it online from someone with no quality standards. I saw a market opportunity there, but also my passion for this product and the way that it's changed my life and given me relief really is what drove me to become part of this industry.
Apurv: Inspiring. So, how does your company ensure the quality and purity of your CBD products?
Ethan: Well, it all comes down to the lab testing, right? We can talk about the purity of our products all day, but if you don't have a third-party analysis to back up those claims, you really don't have a leg to stand on. So, all of our products are third-party lab-tested to ensure that what is on the label matches what's in the bottle. It ensures that our customers get a quality and consistent experience every time.
Apurv : Got it. Can you explain the benefits of using CBD for inflammation, anxiety, sleep disorders, and chronic pain?
Ethan: Yeah, I'd be happy to. CBD is nature's most powerful anti-inflammatory. So, if you think about that, inflammation wreaks havoc on our bodies. From chronic pain to sleep disorders, inflammation is the root cause of many, if not all, of our health disorders today. If you can use CBD in a way that minimizes your inflammation, you can cut to the source of these problems. Instead of just taking medication that numbs your anxiety or pain for a time and then puts you right back to square one once the effects wear off, CBD actually targets the inflammation that causes your pain, sleep problems, or anxiety and actually aids in the healing process.
Apurv : So, what sets Green Valley Nutrition apart from other CBD companies in the industry?
Ethan: It's a great question, right? Honestly, around here in Virginia, nine times out of ten, my competitors are simply purchasing a product from Oregon or California and slapping their label on it, I think it's important to not only offer a quality product but also to educate our customers on how to use it properly and safely. We provide clear instructions on dosing and usage on all of our products and also have a team of customer service representatives who are available to answer any questions or concerns that our customers may have.
Apurv : That's great to hear. It's clear that you're very passionate about the benefits of CBD and providing a quality product to your customers. Can you tell us about any new products or developments that Green Valley Nutrition has in the works?
Ethan: Absolutely. We're always working on new and innovative ways to incorporate CBD into people's daily routines. One thing that we're really excited about is our new line of CBD-infused skincare products. We've found that CBD has amazing anti-inflammatory and anti-aging properties for the skin, so we're excited to bring that to our customers in the form of lotions, serums, and other skincare products. We're also working on some new edibles and drink mixes that make it easy to incorporate CBD into your daily routine.
Apurv : That's really exciting! It sounds like you're always looking for new ways to help people improve their quality of life. Thank you so much for joining us today, Ethan. It's been a pleasure talking with you.
Ethan: Thank you for having me. It's been great to be here and share my passion for CBD and natural anti-inflammatory medicine.
