Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color
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12,845 reviews
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42 products
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Hair Color
Experiential insights by users
About Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color
Overall Feedback:
75% positive
63% highlighted the ammonia content, but 37% were concerned
I use this product because it does not contain ammonia, has a lot of lift, and stays well without leaving harsh grow-out lines.
The product covers grays even better without any irritation and is ammonia-free.
I love that there is no ammonia in this hair color. Other dyes have made me feel like I was asphyxiating.
Our hair dye is ammonia-free and doesn't affect color penetration by opening the hair cuticle.
75% liked the ease of application
Initially, a friend helped me apply it, especially in the back, but now I can do my whole head myself.
68% found it fade resistant
I like that the color fades out naturally and never leaves me looking mismatched in my root area.
67% were satisfied with the longevity ; nevertheless, 33% weren't
I dyed my hair over two months ago and it is just barely beginning to fade, which impresses me with the longevity of the hair color.
This hair color lasts for months, not just a few washes.
My hair is still black even after a while.
