Home > Hair Bleaching Products > ion Bright White Creme Lightener, Cream Hair Bleach, Lifts up to 8 Levels, For All Hair Types, Contains Hydrolyzed Keratin, 15.9 Oz ; Visit the ion Store
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The cream bleach is a godsend for me as it is easy to use, doesn't burn or smell bad.
85% found it gentle on hair
I applied the product and did not feel any itching or burning on my scalp.
I found the product to be gentle on my scalp without causing any itching or burning.
89% praised for its long lasting effect
The product left my hair soft, manageable, and with minimal damage.
91% praised for its effective bleaching power
After using the Ion keratin shampoo and conditioner, I noticed a definite reduction in frizz. I used a round brush to blow dry and smooth it out. I have no negative feedback about the product.
The product works really well with fast processing time. Specific guidance was provided on how long to leave it on and how to use it for stubborn spots.
I enjoyed using the product as it was easy to mix and apply, and it worked in under an hour. The color came out bold and looked great.
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