Home > Hair Bleaching Products > ion Bright White Creme Lightener, Cream Hair Bleach, Lifts up to 8 Levels, For All Hair Types, Contains Hydrolyzed Keratin, 15.9 Oz ; Visit the ion Store

ion Bright White Creme Lightener

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8,150 reviews covering 46 products for the category Hair Bleaching Products

Experiential insights by users

About ion Bright White Creme Lightener
88% liked the easy application process
The product is easy to use and mixes easily. It's also easier to apply than the previous powder bleach.
The product is easy to mix, has less smell, pulls levels faster and better than powder, and doesn't dry my hair out much.
The cream bleach is easy to use and does not burn or smell bad.
The product is easy to mix, has less smell, pulls levels faster and better than powder, and doesn't dry my hair out too much.
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85% found it gentle on hair
I applied the product and did not feel any itching or burning on my scalp.
I found the product to be gentle on my scalp without causing any itching or burning.
89% praised for its long lasting effect
The product left my hair soft, manageable, and with minimal damage.
91% praised for its effective bleaching power
After using the Ion keratin shampoo and conditioner, I noticed a definite reduction in frizz. I used a round brush to blow dry and smooth it out. I have no negative feedback about the product.

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