ion Bright White Creme Lightener
What we analysed
BVR’s AI bot is continuously reading, learning and evolving to generate reviews.
8,150 reviews
covering
38 products
for the category
Hair Bleaching Products
Experiential insights by users
About ion Bright White Creme Lightener
Overall Feedback:
92% positive
88% liked the easy application process
The product is easy to use and mixes easily. It's also easier to apply than the previous powder bleach.
The product is easy to mix, has less smell, pulls levels faster and better than powder, and doesn't dry my hair out much.
The cream bleach is easy to use and does not burn or smell bad.
The product is easy to mix, has less smell, pulls levels faster and better than powder, and doesn't dry my hair out too much.
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85% found it gentle on hair
I applied the product and did not feel any itching or burning on my scalp.
I found the product to be gentle on my scalp without causing any itching or burning.
89% praised for its long lasting effect
The product left my hair soft, manageable, and with minimal damage.
91% praised for its effective bleaching power
After using the Ion keratin shampoo and conditioner, I noticed a definite reduction in frizz. I used a round brush to blow dry and smooth it out. I have no negative feedback about the product.
