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I appreciate the convenience of the container and measuring scoop that come with the bleach product, making it easy to use.
96% praised for its effective bleaching power
I have used this bleach with 40 volume developer three times and my hair is far from damaged.
This bleach is the best powder lightener I've tried. Compared to others I've used in the past, it works within the stated time for my dark hair, doesn't require double bleaching for pale blonde, leaves my hair feeling soft, and mixes smoothly.
When I used the product to highlight my daughter's light brown hair for the summer, it provided great results and was highly effective.
I have successfully lightened my hair three times with this bleach mixed with 40 volume developer without damaging my hair.
94% praised for its long lasting effect
After using this product, I did not experience any soreness or dry patches on my scalp, unlike my previous experiences with other products.
The results of the product were spot on. I left it on for 40 minutes and used a purple shampoo/toner to bring out yellow/brass. I conditioned with a platinum mask. It did not burn and my hair didn't fall out. From here on out, I will continue to order this product for my roots. Love it!
After doing the usual pre-bleach prep and deep conditioning a few days before, this bleach made my hair much healthier than the last time I did it.
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