I have used levels 1, 2 and 3 of the massager and found them pretty intense. Level 3 is enough to work out the knots in my back and back of my head.
The massager is whisper quiet and the clicking from the button to adjust the lower is louder than the actual motor.
I compared the noise level of Toloco with SIP and found that Toloco is pleasantly quiet at the lowest setting, with very small increases to the noise when increasing the power all the way up. SIP falsely advertises itself as whisper quiet but that is the description that the Toloco deserves.