Choose from a variety of anti-itch cremes, lotions, and ointments to soothe dry, itchy skin. Maximum strength hydrocortisone is the 1 itch medicine recommended by doctors. Each moisturizing formula soothes irritated skin and provides fast, lasting relief. Eczema, psoriasis, feminine and diabetic products are also available. Click here for more information if you have any questions. Cortizone 10 Maximum Strength Ointment locks in moisture while hydrocortisone* relieves itch associated with insect bites, poison ivy, and dry, itchy skin. Apply the liquid directly from the bottle and massage it in for fast, mess-free relief. Contains 1% hydrogestrol, the maximum strength available without a prescription. It contains melatonin, antioxidants, and calming lavender scent to help soothe and soothe the skin.